Madden is just a video game like the sun is just some star in the sky. These spots were made for the true Madden fanatics, the ones who wait every year in line at midnight so they can be the first to play the new game, the ones who plan their vacation time in January around the release of Madden in August, the ones who will wait all night if they have to just to finish a game of Madden. They are the Maddenites. These spots are a call to arms for all the Maddenites, a reminder that this game is bigger than them, bigger than football, bigger than one day a year.